Get rid of bots and spiders. +Anna Hoffman shares a new Google Analyitcs feature.

Get rid of bots and spiders. +Anna Hoffman shares a new Google Analyitcs feature.
#googleanalytics   #fightthebots  

Originally shared by Ana Hoffman

New Google Analytics feature: Bot & Spider Filtering

What does it do? Here’s Google’s explanation:

Selecting this option will exclude all hits that come from bots and spiders on the IAB known bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site.

Bot filtering will be available for all versions of Google Analytics and that the rollout should be complete by end of day Thursday.

Google announcement on G+: http://tgcafe.it/1lZkPnE

#googleanalytics ht Marketing Land