Sentiment and Google Search
Sentiment and Google Search
Theory
Google wants to know your feelings. Did you know that?
Google calls it sentiment analysis.
If you are way into it you can read Google’s explanation. https://developers.google.com/prediction/docs/sentiment_analysis
After Facebook’s revelation of their emotional contagion experiment expect more sentiment fiddling.
David Amerland, semantic search spokesperson, wrote about the ramifications in an article Sentiment Analysis in Semantic Search http://goo.gl/PYWZJL earlier this week. Google, The Research Foundation Of The State University Of New York, and Microsoft have all entered the quest for sentiment and opinion mining.
Right now, sentiment analysis is hard to do and predictive search at this time is only able to truly search for two of four variables.
What does this mean for you?
Comments now really matter, says David Amerland. And…
You want your comments to be positive.
Because in semantic search reputation and authority are driven by positive comments.
More importantly…
You want to create content that drives positive comments and sentiment. This will drive your visibility in search.
Don’t Worry, Be Happy
A new hashtag on Google+ broke out yesterday #ranturday . People cheered being able to rant and complain and enter into lively discussion.
So yes, rants drive engagement.
To a point.
If you think long-term about the negative sentiment this puts out in Google-land in terms of search, you may want to think again about spreading negativity.
Tame Your Google+ Notifications
Practice
The stream under the bell, called Mr. Jingles, can be overwhelming especially if you have a lot of circles.
Yes you want to know when people in certain circles post but probably not all your circles.
A simple way to curtail the stream is to customize your circles in Settings.
On the left side of your profile page go to Settings down at the bottom.
At the top of the page the first settings are Who can interact with you and your posts.
Under that is Who can send you notifications.
Click on the setting choices and choose custom.
Then enter the circles you want to receive direct notifications.
(Illustration on blog page.)
Once the Custom window opens you can add the important circles.
(Illustration on blog page.)
Click Save.
You’ve reduced the number of notifications in the stream.
You can always go back to add or subtract circles to control your stream.
Here’s to your success!
By: Zara Altair
- See more at: http://actationnow.com/start/sunday-side-what-do-you-feel/#sthash.PCGC66dE.dpuf
http://actationnow.com/start/sunday-side-what-do-you-feel/#sthash.PCGC66dE.dpuf
Theory
Google wants to know your feelings. Did you know that?
Google calls it sentiment analysis.
If you are way into it you can read Google’s explanation. https://developers.google.com/prediction/docs/sentiment_analysis
After Facebook’s revelation of their emotional contagion experiment expect more sentiment fiddling.
David Amerland, semantic search spokesperson, wrote about the ramifications in an article Sentiment Analysis in Semantic Search http://goo.gl/PYWZJL earlier this week. Google, The Research Foundation Of The State University Of New York, and Microsoft have all entered the quest for sentiment and opinion mining.
Right now, sentiment analysis is hard to do and predictive search at this time is only able to truly search for two of four variables.
What does this mean for you?
Comments now really matter, says David Amerland. And…
You want your comments to be positive.
Because in semantic search reputation and authority are driven by positive comments.
More importantly…
You want to create content that drives positive comments and sentiment. This will drive your visibility in search.
Don’t Worry, Be Happy
A new hashtag on Google+ broke out yesterday #ranturday . People cheered being able to rant and complain and enter into lively discussion.
So yes, rants drive engagement.
To a point.
If you think long-term about the negative sentiment this puts out in Google-land in terms of search, you may want to think again about spreading negativity.
Tame Your Google+ Notifications
Practice
The stream under the bell, called Mr. Jingles, can be overwhelming especially if you have a lot of circles.
Yes you want to know when people in certain circles post but probably not all your circles.
A simple way to curtail the stream is to customize your circles in Settings.
On the left side of your profile page go to Settings down at the bottom.
At the top of the page the first settings are Who can interact with you and your posts.
Under that is Who can send you notifications.
Click on the setting choices and choose custom.
Then enter the circles you want to receive direct notifications.
(Illustration on blog page.)
Once the Custom window opens you can add the important circles.
(Illustration on blog page.)
Click Save.
You’ve reduced the number of notifications in the stream.
You can always go back to add or subtract circles to control your stream.
Here’s to your success!
By: Zara Altair
- See more at: http://actationnow.com/start/sunday-side-what-do-you-feel/#sthash.PCGC66dE.dpuf
http://actationnow.com/start/sunday-side-what-do-you-feel/#sthash.PCGC66dE.dpuf
Hey Mike Allton didn't know you were lurking. :) Thanks for the plus.
ReplyDeleteThey can lick my ass I wonder if that means they think Im fun or just angry. Perception? Well they do whats hot and rectum mended. How good at it could they be?
ReplyDeleteAlways. ;)
ReplyDeleteZara Altair great framing of a very complex question. Thank you for adding to all this with this thoughtful post.
ReplyDeleteThanks so much for the info Zara Altair For me it is always a little dubious when we talk about measure feelings by means of written words. And I see the possibility of no real conversation if everybody tries to say only positive things in order to appear in a certain way. Authenticity, for me, includes the whole range of emotions - and how we express them makes the difference. But suppressing is not a good idea - and faking
ReplyDeleteDavid Amerland Thank you for reading. I write as if it were my reader's first day on Google+, my target market as it were. For complex conversations I have my daughter, my beloved, and some very interesting and thought-provoking people I've met on Google+. :)
ReplyDeleteZara Altair love it. Just love it.
ReplyDeleteAdelheid Hörnlein In my understanding, it's not so much about ensuing conversations, as the original content that someone puts out on their site. You can, for example, create content that puts a positive spin on the subject, something you do with regularity even when addressing negative or limiting emotions. Authenticity includes the entire spectrum of emotions.
ReplyDeleteGoogle gathers information. As David says in the article "Semantic search (and the semantic web that Google is building around it) acquires value at the contextual and predictive levels. Data is not much use unless it can provide fast, relevant answers or provide solutions to potential problems before you begin to realise you have them (predictive search)."
Just as you have a choice in how you express your emotions (I hate you, you're a filthy, disgusting...or I'm really angry right now) you have a choice in how you present your content on the web where Google searches.
David Amerland please correct me if I am wrong.
Zara Altair spot on.
ReplyDeleteZara Altair Thanks for the explanation. I agree that this is a good thing, it will educate a little those people who use the internet for bringing their negativity out. And as we know, for bringing our world to a better place we need to reinforce the positive energy and let fade out negativity.
ReplyDeleteAdelheid Hörnlein (I'm thinking Heidi in my head) Yes, so true. There is a lot of negativity out there. We can fight the good fight, as it were, without being negative. My personal feeling is that people listen in a more engaged way to positive framing...even if it is about negative emotions. That's why the work you do is so powerful.
ReplyDeleteZara Altair
ReplyDeleteYes that's a good observation.
K Muller Well thanks.:)
ReplyDeleteI feel honored Zara Altair that you know my "normal" name! When I created all these accounts I was in the mindset to use my more serious birthname instead of Heidi, which is a bit diminutive. Then I found out that the pronounciation for english speaking people is really hard, so I switched back to Heidi. Now the accounts are running - and I exist with double name. It is also nice because I can see who really knows me already.
ReplyDelete