Showcase the new Google app for Hangouts on Air.

Showcase the new Google app for Hangouts on Air.
It's fun. Great big screen for presenters. But
you need to decide if this is right for your HOA.

This app is geared toward presentation to provide links to direct viewers to websites, merchandise, YouTube videos, your Google+ profile and Google Play content, all in a rich display on the right-hand side of the Hangout broadcast. 
If you are doing an educational hangout and want to lead people to a page. It's great.
If you are launching a new product and want to lead people to a landing page. It's great.
If you are promoting your new music album. It's great.
OTOH everyone
If your event is guest and/or panel focused your audience has to open to tabs.
* one to view the presentation
*one for the comment stream
If your goal is to create audience participation and interaction with you and your guests, you should consider the "old-style" format in order to facilitate audience interaction.

You need to make a decision on the primary purpose of your Hangout.
*Is it to lead your audience somewhere else?
*Or, is it to keep your audience focused on your discussion and to actively participate?

Slick tool. Just be aware that Showcase has a specific purpose to lead your audience away from your current presentation. 
#hoatips   #showcaseapp   #hangoutsonair  

Originally shared by Google+

Showcase content in Hangouts On Air

Hosting a Hangout On Air is a great way to connect with your audience. While viewers are tuned in, this is the perfect time to share or promote something related to the conversation. Using the new Showcase app, hosts can now direct viewers to websites, merchandise, YouTube videos, your Google+ profile and Google Play content, all in a rich display on the right-hand side of the Hangout broadcast. 

Now, anyone can host a live conversation and connect their viewers to a variety of related content. Take a look at how the cast of Dawn of the Planet of the Apes used the Showcase app to link to exclusive footage, movie tickets, and more (http://goo.gl/GngZvv). Also, check out how Common used the Showcase app to promote his new music video and to drive fans directly to the Play Store to purchase his new album in real-time (http://goo.gl/4QGi7O).

There are all kinds of ways to enrich your live conversations using Showcase. We’re excited to see what you’ll share in your next Hangout On Air. Give it a try today: http://goo.gl/oMXG1M!

Update: For quick tips on how to use Showcase, check out the guide: http://goo.gl/SbAsft 

#googleplusupdate #hangouts