John Dietrich guides you to the metrics that count.
John Dietrich guides you to the metrics that count. What you measure reflects true value for your growth in presence and recognition.
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#marketmetrics
Originally shared by NOD3x
Track your metrics like you care
Brand awareness, is what marketers want. However, most are still tracking the all too simple metrics of pageviews and unique visitors.
Given that brand awareness is the goal, what metrics should be tracked? In this excellent article (http://bit.ly/1qh8Whe) 7 Content Marketing Metrics You’re Probably Undervaluing Celine Roque discusses the audience metrics you should be tracking.
Metrics like:
● Brand Lift:
Measuring change in audience perception
● Engaged Time:
How much time your audience is spending with individual content
● Returning Readers:
Look to build a relationship with your audience, and measure how many return for more.
Check out the article for the full story.
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#onlinemarketing #contentmarketing #audience
An often overlooked and understated valuable asset
ReplyDeleteJustin Case Very true. :)
ReplyDeleteThank you for sharing Zara Altair! I think those simple metrics of pageviews and unique visitors are kind of antiquated, given the availability of much deeper metrics we have at our disposal. Not that the simple metrics don't have their place, but that place is within the fabric of a much broader set.
ReplyDeleteThanks for the reshare Zara Altair!
ReplyDeleteJohn Dietrich Very antiquated. Your presentation of the fabric is spot on. Thank you.
ReplyDelete