You don't need a blue crystal ball to get right to the point(s) in Marilyn Moore's excellently time stamped How to...
You don't need a blue crystal ball to get right to the point(s) in Marilyn Moore's excellently time stamped How to Make Your Pages Sing
#seomarketing #seotips #semanticsearch
Originally shared by Marilyn Moore
Semantic Search Optimization - How to Make Your Pages Sing
Eric Enge and Mark Traphagen of Stone Temple Consulting
hosted semantic search authority, David Amerland, on the Digital Marketing Answers show to talk about putting semantic search to work for you and your business.
It was a fantastic discussion, filled with facts, insights, and more than a few laughs!
Following is a timestamped summation to allow you to easily visit any part to which you want to zoom in, and to give you a sense of the scope of the show.
If you're on desktop, just click on the timestamp. For all others, simply move the slider to the time indicated for that section.
0:01 - Introductions, with a little hygiene humor :)
2:55 - We've been hearing about semantic search for a while now. So what does that mean for me and my business?
5:23 - Why you should have a consistent content strategy
6:48 - Teaching search engines who you are: How and why you should
9:55 - Ammon Johns adds a clarifying comment
12:40 - The semantic web impacts all entities, not just brands - comment from Bill Slawski
14:44 - Sherrill Duce asks about the difficulties of having more than 1 person representing a brand. The importance of shared perceptions.... and more humor :)
21:15 - So what do I actually have to do? David Amerland gets into the nitty gritty of creating content, keywords, hashtags, ontologies, and more
27:00 - Eric Enge brings in the search engine perspective to talk about the complete user experience.
31:58 - Denver Prophit Jr. Consulting asks about cornerstone content and linking.
34:24 - Google highlights in-depth and also step-by-step articles. What this means...
38:22 - Tina Willis asks: "But what if people do not often want to hear about your topic"
47:02 - Creating completeness of content and completeness of experience: Using co-occurrence analysis
49:41 - Schema.org: Should you use it?
51:15 - Linguistic matching for better understanding of what people are looking for in search queries
53:30 - Joshua Corbelli asks about small business owners who have multiple businesses in different fields.
56:04 - Jim Shankle asks if the effects of brand engagement have been quantified?
1:00:01 - Closing statements from David, Mark , and Eric
This was another outstanding show from the Stone Temple Consulting team of Eric Enge and Mark Traphagen with super-star guest David Amerland . I highly recommend the investment of an hour of your time. Just tons of value in this HOA!
Reshared by Marilyn Moore for RightStart Websites
#semanticsearch #semanticweb #hangoutsonair #DMAShow
https://www.youtube.com/watch?v=rEkyrfBQ4So
#seomarketing #seotips #semanticsearch
Originally shared by Marilyn Moore
Semantic Search Optimization - How to Make Your Pages Sing
Eric Enge and Mark Traphagen of Stone Temple Consulting
hosted semantic search authority, David Amerland, on the Digital Marketing Answers show to talk about putting semantic search to work for you and your business.
It was a fantastic discussion, filled with facts, insights, and more than a few laughs!
Following is a timestamped summation to allow you to easily visit any part to which you want to zoom in, and to give you a sense of the scope of the show.
If you're on desktop, just click on the timestamp. For all others, simply move the slider to the time indicated for that section.
0:01 - Introductions, with a little hygiene humor :)
2:55 - We've been hearing about semantic search for a while now. So what does that mean for me and my business?
5:23 - Why you should have a consistent content strategy
6:48 - Teaching search engines who you are: How and why you should
9:55 - Ammon Johns adds a clarifying comment
12:40 - The semantic web impacts all entities, not just brands - comment from Bill Slawski
14:44 - Sherrill Duce asks about the difficulties of having more than 1 person representing a brand. The importance of shared perceptions.... and more humor :)
21:15 - So what do I actually have to do? David Amerland gets into the nitty gritty of creating content, keywords, hashtags, ontologies, and more
27:00 - Eric Enge brings in the search engine perspective to talk about the complete user experience.
31:58 - Denver Prophit Jr. Consulting asks about cornerstone content and linking.
34:24 - Google highlights in-depth and also step-by-step articles. What this means...
38:22 - Tina Willis asks: "But what if people do not often want to hear about your topic"
47:02 - Creating completeness of content and completeness of experience: Using co-occurrence analysis
49:41 - Schema.org: Should you use it?
51:15 - Linguistic matching for better understanding of what people are looking for in search queries
53:30 - Joshua Corbelli asks about small business owners who have multiple businesses in different fields.
56:04 - Jim Shankle asks if the effects of brand engagement have been quantified?
1:00:01 - Closing statements from David, Mark , and Eric
This was another outstanding show from the Stone Temple Consulting team of Eric Enge and Mark Traphagen with super-star guest David Amerland . I highly recommend the investment of an hour of your time. Just tons of value in this HOA!
Reshared by Marilyn Moore for RightStart Websites
#semanticsearch #semanticweb #hangoutsonair #DMAShow
https://www.youtube.com/watch?v=rEkyrfBQ4So
Zara Altair - Thanks very much for sharing and for your kind words :) This was an awesome show from Eric Enge , Mark Traphagen , and David Amerland !
ReplyDeleteMarilyn Moore Extra-ordinary show...as in far beyond. Thanks for time stamping.
ReplyDeleteHappy it was helpful Zara Altair :) Yes, this show was exemplary!
ReplyDeleteThanks for the share Zara Altair!
ReplyDelete