Timestamp for today's Midweek Zap co-hosted with Molly Youngblood Geiger of Google Partners.

Timestamp for today's Midweek Zap co-hosted with Molly Youngblood Geiger of Google Partners.
With, The Hangout Master, himself Ronnie Bincer.
Benefits of Hangouts on Air
So many thoughts and tips.

#hoa   #hoatips   #googlepartners   #MWZ  

Originally shared by Zara Altair

Timestamp for today's Midweek Zap co-hosted show with Molly Youngblood Geiger of Google Partners. Special guest Ronnie Bincer.


0:22 Google Hangouts benefits overview
0:59 Guest introductions
1:27 Important of engagement and how to make it happen
2:08 Zara Altair  Audience participation before, during, and after event
3:07 Hangouts give a face to your business
3:54 Ronnie Bincer  Live interactive television, it’s better than television
4:49 Adds social relevance
5:23 Zara Altair  benefits of professional host interviewing personnel, present to answer questions
6:12 Benefits for technical business
6:34 Ronnie Bincer  feature your business team members
7:02 Zara Altair  highlight and feature your employees
8:07 Be patient as your audience grows event by event
8:32 Focus on growing your audience between events
9:11 Ronnie Bincer  You may discover a voice within your team to be “the voice” on hangouts
9:43 Comment Sherrill Duce  What I love most is the “live” factor.
10:03 Zara Altair  importance of being human, with glitches, as an engagement factor
10:39 Molly Youngblood Geiger  Hangouts put a face behind the personality and name
11:40 Ripple effect of sharing
12:00 Take the HOA to promote. Share after event to optimise with SEO.
12:36 YouTube optimization: keywords, categories
13:11 Ronnie Bincer   Search engine optimisation (SEO) utilization and benefits
13:20 Question Lori Peters  : How do you promote HOA besides on Google+?
13:31 Ronnie Bincer  Video SEO. Any social media, website. Share a link before you go live.
14:33 Event has landing page. Share that with comments with what people are interested in.
15:42 Zara Altair  Create a page on website for the event. Share, embed the video. Pre and post promotion. Business page.
17:26 Molly Youngblood Geiger  Create and use video trailer for promotion.
18:28 Hangout war story example.
19:05 Importance of practicing to hone skills.
19:35 Zara Altair  First HOA was a disaster from a technical aspect.
20:26 Create green room protocol and etiquette list for guest. They have time to ask you questions beforehand.
21:37 Ronnie Bincer  First hangout out of three years. Did I do all the right things? Have a checklist.
22:29 Big tip. Try to do hangouts on your own. Unlisted broadcast.
Do a dry run.
23:08 You can over rehearse. Just get basic concepts.
23:38 Molly Youngblood Geiger One benefit is that you can test out different strategies and techniques.
24:36 Free and awesome tool. Train yourself and your staff.
24:56 Webinar, training, communicate with staff members.
25:25 Open up the door to answer questions.
26:17 Comment Frank Gainsford : Benefits are subtle and many.
Trust factor signals for host and panelists and audience.
27:39 Zara Altair Major benefit was increased exposure. Nobody knew who I was. 
28:07 Consistency a major factor in growing audience.
30:27 EAT- build Engagement, Authority, Trust
30:45 Ronnie Bincer The tools work together. Hangout Video Call. When people know, like and trust you they will reach out, often a private video call.
31:56 Do a public presentation that leads to a private conversation that turns into business.
32:11 The tactic that’s a benefit. One of the most rich networking environments that you could ever want.
33:23 Comment Lee Rickler: Everyone wants to see you succeed and will help out when asked.
33:54 Zara Altair  Your following helps you!
35:18 Ronnie Bincer  mentions David Amerland One of the only viable shortcuts to bring about trust.
35:23 When an audience member asks a question and you can answer on the fly, all of a sudden you have a fan.
35:54 The live interaction accelerates the trust. You don’t have to reach out individually to every single person.
36:29 Zara Altair  The YouTube video helps people see you event who are not able to attend live. They can come back at any time. 
38:23 Ronnie Bincer  The trust factor that you grow is also based on who you interact with. Grow your influence to increase trust.
38:59 When you connect with “bigger” names that sends authority your way.
39:43 Molly Youngblood Geiger  Reap the benefits of Google Hangouts for increased web presence for your business.
40:49 You are in control. Topic. Time. Audience.
41:09 Promote the YouTube link.
41:59 It’s a matter of investing the time to train yourself with the aspects of producing an HOA.
42:30 Ronnie Bincer  Getting known. Interview with an individual known in your industry. Ride the power of that influencer.
43:39 To get that started, go to events where that influencer is and comment. Establish level of trust with your comments.
44:21 Zara Altair  It’s the same process as spreading the word about any content creation in any medium.
44:44 An HOA is content creation. The strategies are the same.
45:38 Ronnie Bincer  It’s possible for you in your HOA to “slice and dice” the video and send those out.
46:03 Tag different words with the segments that address different topics.
46:30 Molly Youngblood Geiger  Use Google to search for more information about producing Hangouts.
47:35 Search engine optimisation benefits.
49:23 Zara Altair  Re-cap of points covered today.
51:44 Molly Youngblood Geiger The experiment: cross market two platforms by co-hosting today’s event.
53:39 Ronnie Bincer  asks Zara to tell about her business.
53:51 Zara Altair  responds: Produce and host Midweek Zap. Help people with Google+ presence. Welcome chats via private hangouts.
54:24 Ronnie Bincer  The tool itself utilises the power of Google search and YouTube search. The two biggest search engines. Use if you think search is important to your business.
56:30 Last note Ronnie Bincer : Learn how to use the tools so you appear professional when you do your Hangout.
57:11 Last note Zara Altair : Learn how to use the tools.
57:25 What’s a hangout without a freakout.
57:39 Things go sideways. Be prepared for the quirks. Keep growing and going.


https://www.youtube.com/watch?v=zg6yz8sUMnY&index=1&list=PLnGIR-yNkvN2XINzixUGnmVMfLFYmgXpb
https://www.youtube.com/watch?v=zg6yz8sUMnY&index=1&list=PLnGIR-yNkvN2XINzixUGnmVMfLFYmgXpb

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