Ride the Wave

Ride the Wave
Adapt your content. 
H/T NOD3x 

#contentstrategy  

Originally shared by NOD3x

Adaptive Content: A Trend to Pay Attention to in 2015

What is adaptive content, and who is recommending we pay attention to it?

Let's start with the who, and that would be Brian Clark of Copyblogger so we know it's a trend worth knowing about.

Now the what?

Adaptive content is basically the, "idea of creating once, then publishing everywhere" This has several happy effects:

1. More people see your content

2. People tend to see your content in a way that's more personalized for them

3. It saves you time

For more details, see this interview with Demian Farnworth http://www.copyblogger.com/lede-adaptive-content/

#contentmarketing   #adaptivecontent   #trends2015