Rant on being blinded by buzzwords. :)

Rant on being blinded by buzzwords. :)

#branding  

Originally shared by Zara Altair

Buzzwords are Flying
I had a conversation an artist client today about getting her message out to the public.
She's driven miles, spent money, and attended various workshops and presentations. She heard things like 
You have to develop your personal brand
Choose on medium and stay with it
Tell what you do best in your brand description

She said, "I feel like I'm not the best at anything."
My heart melted.
And at the same time I was angry. I was angry at the #gurus  who had all the answers.
How could I respond?
What I know about you is that you have enthusiasm and curiosity.
Eliminate best from your self thinking about yourself. Think of your strengths.
Every time you start a new project you tell me how excited you are. You tell me how you are going to use the medium in a new way. And while you are in process you discover a new way to use the medium. Or you mix media.
That's what you say about yourself. Talk about your enthusiam, curiosity, and experimentation. You are your brand. Not labels from the art world. Don't use artspeak from the art criticism world. Talk about each project with your enthusiasm.
Go for the gusto!

#branding