The Power of Words
The Power of Words
Peter Hatherley has been studying words and their power in marketing. If you write content here on Google+ or on your website, or on any social media platform, this is a #donotmiss event.
Join us and add to the discussion.
#MWZlive #contentcreation #socialmedia
Originally shared by Zara Altair
Peter Hatherley sings the praises of words. Learn about semantic authorship, “smarting up”, and the joys of word use. Peter hosts two fun communities on Google+: Wordplay of the Day and Hashtag Plus. Peter will introduce his exciting and fun new word list tool.
Responding Yes or Maybe will set a reminder so you can catch the replay.)
*Hashtag: #MWZlive * Please use for your tweets and when sharing out the show.
Love the show? Become a patron for just $1 a month.http://www.patreon.com/ZaraAltair
Like the topic? Know someone that will enjoy it? Invite your friends!
About Peter:
Tagline
Semantic App Development | CEO
Introduction
I've been engrossed in web marketing since the beginnings of the internet. I'm the owner/manager of Intermart New Zealand a web design company, situated in central Christchurch. We have been providing web based solutions for our clients since 1996.
I love words. Especially creative words. A thoughtful post or expressive subtle humour always appeals. This deep interest in words led me to develop a comprehensive semantically connected wordbank over the past 10 years.
Creating this resource was an incredible experience in itself. I saw the various links and threads within the English language (and a few others) unfolding before my eyes over an extended period and the impact of this knowledge has had a huge effect on me and the way I perceive things to this day.
Semantic understanding allows us to go outside the confines of narrow mindedness so we can comprehend this new knowledge in exactly the way as Google's algorithms see it. In a way the AI got ahead of us. So now we've got to catch up and become far more semantically aware This smarting up is absolutely vital to face the challenges of this current age.
After compiling the wordbase structure and associated links I began the development of our semantic algorithms.These produce a definitive hierarchy of relationships for any search term, producing top matches and an extensive set of words that can be instantly utilised for authoring purposes and for direct semantic analysis.
The Hummingbird update was where it all turned around for us because we had already optimised our sites semantically some months prior to it. So without lifting a finger I watched in utter amazement as all of our sites rose dramatically to top tier results on the local SERPS.
Art and electronic music are my other loves and especially photography. My Dad was an enthiusiast and so I had access to a darkroom ever since I was a kid. I was a music coordinator for a nationwide radio station here in New Zealand in the early 90's and particularly like ambient/chill-out music
More about Semantic Authoring
Semantic authouring opens the door to the same concept of relationship building that we see surfacing in social media, as existing within words themselves. This radical relationship within language itself was far deeper and comprehensive that we imagined at the start of the process.
My new start up Latent Semantics Ltd is now in the process of launching Semantic Author and the Semantic Thesuarus on the international stage*. To date it has only been available locally here in New Zealand as a beta test and the results are mindblowing! The final version of the CISE semantic search tool was officially signed off in 2015.
This highly targeted approach to rich content development leverages Google's recent algorithm updates and provides the tools required to fulfill the exciting concepts of semantic search as popularised by +David Amerland (and the like).
Seeing is believing
When you first see a word list it's like a personal epiphany. It's hard to visualise these connections until you see them all together in a group.
If you're a writer, a web marketer or just want to write better access the Semantic Thesaurus Kitsets can provide that real edge that you've been looking for.
*If you want to get underway sooner rather than later we can provide sets for our international clients on request
Bragging rights
5 children and 6 grandchildren. Happily married to Julie for 34 years.
Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.
For more about Zara and YOU Plus training visit actationnow.com.
Catch past Midweek Zap shows:
http://goo.gl/IgYCRK
Peter Hatherley has been studying words and their power in marketing. If you write content here on Google+ or on your website, or on any social media platform, this is a #donotmiss event.
Join us and add to the discussion.
#MWZlive #contentcreation #socialmedia
Originally shared by Zara Altair
Peter Hatherley sings the praises of words. Learn about semantic authorship, “smarting up”, and the joys of word use. Peter hosts two fun communities on Google+: Wordplay of the Day and Hashtag Plus. Peter will introduce his exciting and fun new word list tool.
Responding Yes or Maybe will set a reminder so you can catch the replay.)
*Hashtag: #MWZlive * Please use for your tweets and when sharing out the show.
Love the show? Become a patron for just $1 a month.http://www.patreon.com/ZaraAltair
Like the topic? Know someone that will enjoy it? Invite your friends!
About Peter:
Tagline
Semantic App Development | CEO
Introduction
I've been engrossed in web marketing since the beginnings of the internet. I'm the owner/manager of Intermart New Zealand a web design company, situated in central Christchurch. We have been providing web based solutions for our clients since 1996.
I love words. Especially creative words. A thoughtful post or expressive subtle humour always appeals. This deep interest in words led me to develop a comprehensive semantically connected wordbank over the past 10 years.
Creating this resource was an incredible experience in itself. I saw the various links and threads within the English language (and a few others) unfolding before my eyes over an extended period and the impact of this knowledge has had a huge effect on me and the way I perceive things to this day.
Semantic understanding allows us to go outside the confines of narrow mindedness so we can comprehend this new knowledge in exactly the way as Google's algorithms see it. In a way the AI got ahead of us. So now we've got to catch up and become far more semantically aware This smarting up is absolutely vital to face the challenges of this current age.
After compiling the wordbase structure and associated links I began the development of our semantic algorithms.These produce a definitive hierarchy of relationships for any search term, producing top matches and an extensive set of words that can be instantly utilised for authoring purposes and for direct semantic analysis.
The Hummingbird update was where it all turned around for us because we had already optimised our sites semantically some months prior to it. So without lifting a finger I watched in utter amazement as all of our sites rose dramatically to top tier results on the local SERPS.
Art and electronic music are my other loves and especially photography. My Dad was an enthiusiast and so I had access to a darkroom ever since I was a kid. I was a music coordinator for a nationwide radio station here in New Zealand in the early 90's and particularly like ambient/chill-out music
More about Semantic Authoring
Semantic authouring opens the door to the same concept of relationship building that we see surfacing in social media, as existing within words themselves. This radical relationship within language itself was far deeper and comprehensive that we imagined at the start of the process.
My new start up Latent Semantics Ltd is now in the process of launching Semantic Author and the Semantic Thesuarus on the international stage*. To date it has only been available locally here in New Zealand as a beta test and the results are mindblowing! The final version of the CISE semantic search tool was officially signed off in 2015.
This highly targeted approach to rich content development leverages Google's recent algorithm updates and provides the tools required to fulfill the exciting concepts of semantic search as popularised by +David Amerland (and the like).
Seeing is believing
When you first see a word list it's like a personal epiphany. It's hard to visualise these connections until you see them all together in a group.
If you're a writer, a web marketer or just want to write better access the Semantic Thesaurus Kitsets can provide that real edge that you've been looking for.
*If you want to get underway sooner rather than later we can provide sets for our international clients on request
Bragging rights
5 children and 6 grandchildren. Happily married to Julie for 34 years.
Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.
For more about Zara and YOU Plus training visit actationnow.com.
Catch past Midweek Zap shows:
http://goo.gl/IgYCRK
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