Destination: What You Have to Say, Not Keywords

Destination: What You Have to Say, Not Keywords

SEO Thought for the day.

#seo   #keywords  

Originally shared by Omi Sido

SEO tip of the day. “Keywords will always remain useful as a starting point for any form of marketing but they are no longer a destination.” - Peter Hatherley 

Ever since I saw this quote from Peter Hatherley in a conversation with Tihomir Petrov (http://goo.gl/4g68Je) a picture came to my mind. Then another discussion was started in The Google Semantic Search by Sergio Redondo (http://goo.gl/7FWkRK) talking about TF-IDF methods and people trying to game the system, so it came clear to me that the big lesson from this week is: Semantic thinking is the future of online business and online brand creation. 

Now I am leaving you with some of the words surrounding my SEO tip of the day (well more like SEO tip of the week and even SEO tip of the year), but by all means go and check out both discussions. I promise you that you gonna learn a lot.

“Keywords will always remain useful as a starting point for any form of marketing but they are no longer a destination.

For instance, we specifically use keyword phrases as the seed queries for our semantic tools. The Natural Linguistic Patterning then weaves the thematic pool from that original seed query

But accessing these major key phrases doesn't require a deep search keyword tool like it did in the past. Our research indicates that the best phrases can be mined from the top ten SERPs results

These days building your   is all about finding unique words and concepts related to a subject.

So the beauty of utilising semantic optimisation tools that aligns sayings through linguistic patterns is that the development of creative queries at the prompt can potentially reveal an even deeper level of semantic understanding on top of the results gained from our standard keyword queries.” -Peter Hatherley 

Some of the people involved in the discussion: Frank Gainsford, Bill Slawski, Jan-Willem Bobbink, Ammon Johns, Teodora Petkova, David Amerland 


#augmentedunderstanding     #conceptualintelligence     #NaturalLinguisticPatterning     #Kywordseedphrases     #seotips  
#semanticsearch