Marketing Warfare
Marketing Warfare
In depth discoveries from Andrij Harasewych.
#socialmediastrategies
Originally shared by Andrij “Andrew” Harasewych
In a Marketing War: Strategy is Everything
If the key to succeeding in business were to just focus on products closest to those the customers want, the market leader would be the one that performs the best market research and testing. Surely there must be more to it then this...
History has shown us that the best businesses understand the concepts of marketing warfare, and use the strategies to their advantage. Take a trip to marketing school as we learn about four of the main strategies involved in marketing war, the fundamentals of each, including examples, both good and bad.
At nearly 5000 words, this 5-post series took me a little while to finish, but I believe it was well worth the time and effort.
http://andrij.co/blog/marketing-warfare/
#marketingwarfare #offensivemarketing #defensivemarketing
In depth discoveries from Andrij Harasewych.
#socialmediastrategies
Originally shared by Andrij “Andrew” Harasewych
In a Marketing War: Strategy is Everything
If the key to succeeding in business were to just focus on products closest to those the customers want, the market leader would be the one that performs the best market research and testing. Surely there must be more to it then this...
History has shown us that the best businesses understand the concepts of marketing warfare, and use the strategies to their advantage. Take a trip to marketing school as we learn about four of the main strategies involved in marketing war, the fundamentals of each, including examples, both good and bad.
At nearly 5000 words, this 5-post series took me a little while to finish, but I believe it was well worth the time and effort.
http://andrij.co/blog/marketing-warfare/
#marketingwarfare #offensivemarketing #defensivemarketing
Admittedly, not really discovery, more... resurfacing. Lots of people talking about tools, not enough about the inherent strategy behind the marketing plans though - so it was worth dusting off some old strategic marketing books, and pulling some key examples. :) Thank you so much for sharing!
ReplyDeleteAndrij Harasewych Hahaha. Word use. For me, that is true discovery and revelation. :)
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