Optimizing for Search: More than keywords

Optimizing for Search: More than keywords

Action list to increase your web presence.

#SEOforNow   #seo   #seotips   #seotechniques  

Originally shared by Zara Altair

Build Your Web Presence: Strategy
Day 18 #28DaysofSEO  

Trust with a capital “T.” It takes time to build and an implemented strategy.

Search Engine Optimization (SEO) is just that: optimising your web presence for search.

Keywords are the tippity-tip of the iceberg. Connecting you entire presence online and delivering a consistent and recognizable presence are key. 

Action Steps from SEO HELP.



  1. List all the digital profile you have, as a person. Now list all the digital profiles that you have created for your business.
  2. Detail how you link your personal digital profiles to your business ones. Create a diagram that shows that. Determine if by landing on just one of those profiles (personal or business) a searcher could then discover the others.
  3. List, analytically, the purpose of each digital profile you have created. Explain your expectations of the audience in each social media platform and forum you are active in.
  4. Detail how you use each digital profile and, by association, each social media platform you are active in.
  5. Detail the overlaps in audience in each social media platform and the differences and explain how they fit in with your overall marketing plan.
  6. List all the different ways you use content in each social media platform and/or forum you are active in and explain how this impacts upon your brand and brand values.
  7. List the frequency at which you publish content in each social media platform. Explain the rationale behind this and detail how it fits in with the amplification of your brand message and brand values.
  8. Explain exactly how you create a trail from every post you make and content you share in a social media platform that leads back to your website in a way that provides value for the online visitor (i.e. it requires more than just posting a link that leads back to your website).
  9. Make a comprehensive list of all the places where you post content (include guest blogging and content like videos, memes, podcasts and images).
  10. Do you have a consistency in branding (byline, bio, image and links) on every social media platform and every digital platform where you post content?


Quotes from SEO Help: 20 Semantic Search Steps tat Will Help Your Business Grow by David Amerland 


U.S.
http://goo.gl/9abNHZ
U.K.
http://goo.gl/CmMRcY


#SEOforNow   #seo   #seotechniques   #seotips