Think Every Page is a Landing Page
Think Every Page is a Landing Page
How your visitor enters your website makes a difference in how they respond and where they go next.
Great article fro David Kutcher
H/T MaAnna Stephenson
#webpresence
Originally shared by David Kutcher
For most websites, the majority of visitors don't enter through your website's homepage - and most websites don't do a good job of converting those visitors
If you look at your Google Analytics data, chances are that your landing page traffic will show you that many more people are entering your website through blog posts and other interior pages than entering through your homepage.
Yet, at the same time, your interior pages and sessions that start with these alternative landing pages likely have lower conversion rates than those that start at your homepage.
Read on to learn more about identifying your landing pages and optimizing your landing zones for visitors coming to your website: http://www.confluentforms.com/2015/02/converting-all-your-website-visitors.html
http://www.confluentforms.com/2015/02/converting-all-your-website-visitors.html
How your visitor enters your website makes a difference in how they respond and where they go next.
Great article fro David Kutcher
H/T MaAnna Stephenson
#webpresence
Originally shared by David Kutcher
For most websites, the majority of visitors don't enter through your website's homepage - and most websites don't do a good job of converting those visitors
If you look at your Google Analytics data, chances are that your landing page traffic will show you that many more people are entering your website through blog posts and other interior pages than entering through your homepage.
Yet, at the same time, your interior pages and sessions that start with these alternative landing pages likely have lower conversion rates than those that start at your homepage.
Read on to learn more about identifying your landing pages and optimizing your landing zones for visitors coming to your website: http://www.confluentforms.com/2015/02/converting-all-your-website-visitors.html
http://www.confluentforms.com/2015/02/converting-all-your-website-visitors.html
Thank You Zara Altair for re-sharing and David Kutcher for writing about this. Dealing with content and conversions is a never ending evolution that we need to recognize and adapt to those changes. :)
ReplyDeleteso true Julie Holberg, and thank you Zara Altair for sharing my post!
ReplyDeletewe often need to remind ourselves to look at and experience our website as if we've never been there before, and not just never been there, but having landed on some random page.
it wasn't until doing Helpouts sessions with lots of people that it struck me how few people do this :)
David Kutcher Thank you! Strategic thinking.
ReplyDeleteJulie Holberg Very welcome. :)
ReplyDelete