Data Boiled Down
Data Boiled Down
Eric Enge and Stone Temple Consulting have the data.
h/t David Amerland supplies a powerful note.
_First, you do not have to beat Wikipedia in order to be taken seriously by Google. you just need to be an authority in your niche.
Secondly you do not have to be the best in the web in order to show up in search in a highly visible position. You just need to be indexed well. SEO really matters._
#seofornow #datadive
Originally shared by Eric Enge
50% of the Sites Google Uses in Rich Answer Boxes Have a Domain Authority Less than 60
This was one of the more interesting findings from our study of Google's Knowledge Graph. Yes, Wikipedia is the most frequently referenced site, and the Domain Authority sites are used in 52% of the rich answer results. But, if you just look at the 19,004 domains we found that Google references in their rich answers (AKA direct answers or knowledge boxes), 9515 of the domains that got attribution links were from pretty average authority sites.
http://stonet.co/RichAnswers
Puts things in perspective Zara Altair
ReplyDeleteDavid Amerland Yes, it does. All good news for small business with a clear voice.
ReplyDeleteZara Altair Thanks for the share. Yes, lower authority sites can get their content shared in the knowledge graph direct answer results. Done properly, this is a very good thing!
ReplyDeleteEric Enge It is a very good thing. Thank you, again, for the outstanding research.
ReplyDelete