It's Friday! FridayFavourites offers up a mix of Hangouts and posts from the Google+ world.
It's Friday! FridayFavourites offers up a mix of Hangouts and posts from the Google+ world.
Honoured that he included the Midweek Zap, all to the credit of The Black Knight Ammon Johns.
Google glitch on original post with links. Mick Sharpe has kindly provided new links in the comments.
#fridayfarourites #googleplusroundup
Originally shared by Mick Sharpe
Spring Celebrations
A very upbeat week this week as we slid into Spring (or Autumn for our Southern Hemisphere friends). And the celebrations? Well everyone’s favourite host hit fiff-teee in It-leee last weekend. Live from Milan! The Mia Connect Power Chat - Weekend Edition (http://goo.gl/SMWkwD) has Mia Voss getting a live makeover at the hands of Elisabetta Chiesi and Karine Valbrun. What can I say? Way more interesting than I ever expected a makeover to be and many a laugh along the way. I now know how to banish the racoon eyes and what concealer to use! No I don’t use concealer. Debi Davis and Nazim Beltran keep the tech and cork popping under control in a very entertaining show. Happy Birthday Mia.
Exploring the data
I always enjoy data, and the tools that allow us to capture and evaluate data. What is the power of an Engagement Broadcast: By the Numbers (http://goo.gl/eTba1I) explores the reach and impact of the recent SMT Power Talk featuring Bruce Clay. David Amerland, Alexandra Riecke-Gonzales and John Dietrich take an in-depth look at the data from the show using the power of NOD3x. A very useful proof of the value of HOAs for developing relationships. It was also useful to hear from Bruce Clay, Inc. Internet Marketing’s Virginia Nussey and Mindy Weinstein for their user perspective on the time-saving aspects of NOD3x. Take a look, it could be just the tool you need to inform your online activities. Go and set up your projects now! My usual appreciation for the great production from John Ellis of SEOWiSE
Can it really be two weeks since the last one? Yes it’s time for another The Mid Week Marketing Mix (http://goo.gl/X1us0R). Meerkat opens the show with James Dearsley, Andrij Harasewych and Kevin Shively discussing the live streaming app (other live streaming apps are available). Andrij was actually live streaming on Meerkat during the event. I was surprised at the usage growth shown by Kevin (good timing I guess). The issues of privacy, and piracy, are bound to get more of an airing in the next few weeks too. I think I’ll pass on the dog shaving stream! Section two has Olga Andrienko and Elizaveta Lavrienko looking at the other marketing news including Facebook’s TheFind (sorry Michael Mason for using the ‘F’ word!). Then leading into an overview of SEMrush (the Swiss Army knife for marketers). Another essential tool for your arsenal. The ever helpful The Digital Marketing Bureau has the all important #timestamp post here (http://goo.gl/iSv2KT)
Speaking of ever helpful do take a look at The Digital Marketing Bureau’s Tip Tuesday post (http://goo.gl/1zj0vt) if you’re looking at podcasting in your marketing activities. A nice roundup of the best of the recent podcast related articles and videos.
Zara Altair introduced a special treat in this week’s Midweek Zap - Foundation to Empire (http://goo.gl/J6E56a). Of course, the special treat is Ammon Johns. My favourite curmudgeon, the Black Knight, is an absolute treasure trove of sensible advice for any business owner - I never miss an opportunity to listen and neither should you. A particularly good segment on the mobile websites in light of the coming into play of Google’s mobile friendly factor. And here’s a very novel idea - put your customer’s needs first! A knowledgeable dip into all things business, search, branding, life!
And if the mobile friendly issue and Google’s April 21 deadline made you sit up and take notice then take a look at Ana Hoffman’s Google's mobile friendly algorithm as a search ranking factor: what you need to know (http://goo.gl/o17mKF). With her usual aplomb Ana has put together everything you could possibly need to know about the new ranking factor. I don’t think there will be many businesses that can afford to ignore the growing mobile audience so this is vital information. Thanks as always for gathering the stuff that matters Ana.
I really appreciate straight-talking and there’s plenty of it in How To Get An Influencer’s Attention {And Win Their Heart} Without Being A Suck Up (http://goo.gl/k0K19F). If we are here for business we all face that same struggle early on - how do we build an audience, and we all hear the same advice - connect with influencers and gain their attention. Andrea Beltrami has put together a no-nonsense guide outlining what you can do, and more importantly what you shouldn’t do, when trying to build relationships with influencers in your field. I’m honoured to have been mentioned for Friday Favourites alongside Andrea’s own weekly roundup and Ana Hoffman’s fantastic Weekly Marketing Skinny. It’s all about creating value for the audience. Well worth a read.
A celebration of Google+ in The PYB show from SMMW15! (http://goo.gl/h27LZI) Great to see some familiar faces get together overlooking the
Thinkers corner
Get to grips with relationship dynamics in this week’s #PandemicCode show Unlock the mystery of Attachment Theory (http://goo.gl/PA4WnK). I found myself becoming more and more engrossed in this show as it progressed. Some fascinating insights from #Codebreakers Craig Calvert, Kristin Drysdale, Stephanie Sims and Grizwald Grim. It always pays to have an understanding of the other parties in all your relationships (clients, customers, partners) and be able to act and communicate appropriately. Look through the comment stream as the topic sparked some additional discussion there too. I guess it comes back down to my favourite hobby - understanding (or rather trying to understand) everyone’s why?
And finally…
“There is no ugly side of content writing”
Teodora Petkova shares her joy of writing (and thing-finding) in Making the world a better text (http://goo.gl/BvZbZV). I have to agree with Teodora that the world is a better place for leaving behind the keyword-stuffed, unloved passages of yesteryear. Go satisfy your care-ousity now.
Have a great weekend wherever you are
#WeeklyRoundUp #WeekInReview #Google+
#BitingedgeFridayFavourites #MicksPicks
Created by Mick Sharpe of Bitingedge
Mick Sharpe Saw that in the thread. Ah, the Google glitch.
ReplyDeleteThanks so much for sharing here.
And, of course, the weekly wonder.