Nation Branding
Nation Branding
Thoughts from David Amerland.
Definitely #seofornow
Originally shared by David Amerland
Everything is a Brand!
If it's not it has little value (and that constitutes goods without label that make a 'brand' of their state). When it comes to countries we only now begin to realise that we are all accountable for the national brand and we all benefit, equally by becoming actively involved in its reputation and working to build it up. Brands work at the perceived value interface to produce a relationship between them and their audience that is largely cost-agnostic.
http://davidamerland.com/seo-tips/1020-reputation-tourism-semantic-search-and-branding.html
Thoughts from David Amerland.
Definitely #seofornow
Originally shared by David Amerland
Everything is a Brand!
If it's not it has little value (and that constitutes goods without label that make a 'brand' of their state). When it comes to countries we only now begin to realise that we are all accountable for the national brand and we all benefit, equally by becoming actively involved in its reputation and working to build it up. Brands work at the perceived value interface to produce a relationship between them and their audience that is largely cost-agnostic.
http://davidamerland.com/seo-tips/1020-reputation-tourism-semantic-search-and-branding.html
Zara Altair it is quite amazing to see how 'SEO' is beginning to take us down avenues where the things we do really matter and we need to be able to both see and understand who does what, and why.
ReplyDeleteDavid Amerland The important part is being able to both see and understand.:)
ReplyDelete