Search Experience Optimization
Search Experience Optimization
New way to think of search.
#seofornow
Originally shared by Bruce Clay, Inc.
The role of SEO doesn't end at getting traffic to the site.
Liveblog: http://bit.ly/1M74SIT
In the "Conversion Tactics for SEOs" session today at #SMX West, speakers Lisa Williams, Mark Munroe and Matt Storms explained how to do #SEO differently, such as:
– Think about SEO not as search engine optimization but as search experience optimization.
– Get UX recommendations through feedback by surveying search visitors (they tell you how).
– Streamline the checkout process to raise your conversion rates. #CRO is what happens when SEO meets UX improvements.
Note: See our full SMX West liveblog schedule: http://bit.ly/smx15
http://bit.ly/1M74SIT
New way to think of search.
#seofornow
Originally shared by Bruce Clay, Inc.
The role of SEO doesn't end at getting traffic to the site.
Liveblog: http://bit.ly/1M74SIT
In the "Conversion Tactics for SEOs" session today at #SMX West, speakers Lisa Williams, Mark Munroe and Matt Storms explained how to do #SEO differently, such as:
– Think about SEO not as search engine optimization but as search experience optimization.
– Get UX recommendations through feedback by surveying search visitors (they tell you how).
– Streamline the checkout process to raise your conversion rates. #CRO is what happens when SEO meets UX improvements.
Note: See our full SMX West liveblog schedule: http://bit.ly/smx15
http://bit.ly/1M74SIT
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