Now!

Now!

Originally shared by Social Media Today

Keeping it Real
Is it just a mantra or can it be used as a strategy?

Join the conversation right now! We're already listening. Just use  #RealSMTPowerTalk  @socialmedia2day to start talking about keeping it real in social... Start talking, we're listening!

"Keep it Real" is the latest mantra marketers use on the social web. Just like bold letters in text it works only when it stands out. Or does it?

Can "Keep it Real" be part of an evergreen strategy?

If it's a strategy can it be real, at least in the sense we understand it? These are questions that cut to the heart of what we do across the web. How we interact and why. Traveling down this rabbit hole with us is Vincent Messina, a marketer who takes an uncompromising approach to the social web.

We're already four episodes into the #SMTPowerTalk for Social Media Today, so what better time to tackle the complex idea of keeping it real? Keeping an eye on the social web will be Alexandra Riecke-Gonzales while David Amerland tries to keep things on the straight and narrow. Keeping the web together and production flowing, as always will be John Ellis of SEOWiSE.Join us and find out how deep this tunnel runs...

And don't forget to join the live poll: https://plus.google.com/u/0/+SocialMediaToday/posts/XKXkcUJypop What do you think being authentic is all about in social media?
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