You Can Do Both: Be Creative and Use Logic
You Can Do Both: Be Creative and Use Logic
Great post from David Kutcher
Originally shared by David Kutcher
Research and logic and testing and iteration and process and whiteboards and meetings and briefs can all co-exist with Being Creative
"“Creative” is not a dirty word, and it doesn’t diminish our profession to admit that creativity is part of what goes into great design—along with research, data, conversation, testing, and all the other science-y stuff we trot out to prove that we are worthy business partners, and not flighty pixies shouting “I feel purple today!”"
IMO it takes a great left-brain and a great right-brain, working together, to create end-products that are both pretty as well as effective.
A great read by one of my long-time idols within the web space, Jeffrey Zeldman.
https://the-pastry-box-project.net/jeffrey-zeldman/2015-april-27
Great post from David Kutcher
Originally shared by David Kutcher
Research and logic and testing and iteration and process and whiteboards and meetings and briefs can all co-exist with Being Creative
"“Creative” is not a dirty word, and it doesn’t diminish our profession to admit that creativity is part of what goes into great design—along with research, data, conversation, testing, and all the other science-y stuff we trot out to prove that we are worthy business partners, and not flighty pixies shouting “I feel purple today!”"
IMO it takes a great left-brain and a great right-brain, working together, to create end-products that are both pretty as well as effective.
A great read by one of my long-time idols within the web space, Jeffrey Zeldman.
https://the-pastry-box-project.net/jeffrey-zeldman/2015-april-27
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