Influencer Marketing
Influencer Marketing
Is it manipulative? Is that a bad thing?
Starts in 10 minutes.
#hoa #influencermarketing
Originally shared by Social Media Today
Let's talk influencer marketing
Join the conversation using #SMTInfluencer We want to know what you think about influencer marketing before, during, and after the show!
Also, make sure to participate in the live poll (http://bit.ly/1F1VNQE)! Finish the statement "Influencer marketing is..." Don't worry, you can change your answer during the show if you change your mind.
"Targeting influencers" is a business marketing strategy that is being, increasingly, offered as a practical way for businesses to successfully scale their marketing efforts in the social media sphere.
Beyond the fact that it insults the intelligence of those whom the business is targeting as well as those whose attention it hopes to gain, it also runs the risk of deprecating marketing into an eyeballs capture game predicated upon perceived powerbrokers with large follower numbers in social media.
How do we get past the pitfalls and make this work so that it delivers real value to all its stakehoders? Is it even possible?
To help us explore all this is Danny Brown, marketer, consultant and author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
This is one more #SMTPowerTalk , in the host's chair will be David Amerland with Alexandra Riecke-Gonzales as co-host and John Ellis of SEOWiSE behind the wheel.
Don't forget: Join the conversation using #SMTInfluencer ! Start talking, we're listening.
events/ccpleppvf3ba816on5tfuagvn60
Is it manipulative? Is that a bad thing?
Starts in 10 minutes.
#hoa #influencermarketing
Originally shared by Social Media Today
Let's talk influencer marketing
Join the conversation using #SMTInfluencer We want to know what you think about influencer marketing before, during, and after the show!
Also, make sure to participate in the live poll (http://bit.ly/1F1VNQE)! Finish the statement "Influencer marketing is..." Don't worry, you can change your answer during the show if you change your mind.
"Targeting influencers" is a business marketing strategy that is being, increasingly, offered as a practical way for businesses to successfully scale their marketing efforts in the social media sphere.
Beyond the fact that it insults the intelligence of those whom the business is targeting as well as those whose attention it hopes to gain, it also runs the risk of deprecating marketing into an eyeballs capture game predicated upon perceived powerbrokers with large follower numbers in social media.
How do we get past the pitfalls and make this work so that it delivers real value to all its stakehoders? Is it even possible?
To help us explore all this is Danny Brown, marketer, consultant and author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
This is one more #SMTPowerTalk , in the host's chair will be David Amerland with Alexandra Riecke-Gonzales as co-host and John Ellis of SEOWiSE behind the wheel.
Don't forget: Join the conversation using #SMTInfluencer ! Start talking, we're listening.
events/ccpleppvf3ba816on5tfuagvn60
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