Optimize for Attention Span

Optimize for Attention Span
What keeps readers reading?
David Kutcher backs up thoughts with statistics. 

#seofornow   #contentstrategy  

Originally shared by David Kutcher

Are you optimizing your content for the Attention Span of your audiences?

In the realm of web design we often engage upon conversations of "The Fold", with content either Above the fold or Below the fold. Whether you believe in the fold or not is sort of irrelevant - instead, what is important is that you focus your efforts on understanding your audience's attention span, how you're keeping them engaged, and how you're placing your Calls to Action within the content.

Because if they've grown bored of your content and never reached your call to action, does it even matter where the fold is?

Read on to learn my thoughts on The Fold, what it means for Responsive Web Design, and how to gain insight and actionable intelligence to use in improving your own websites

Read: http://www.confluentforms.com/2015/01/above-fold-below-fold-attention-span.html

#actionableintelligence   #googleanalytics   #cta   #conversionoptimization   #uxdesign  
http://www.confluentforms.com/2015/01/above-fold-below-fold-attention-span.html