People are actually having conversations with their devices instead of entering a single, individual keyword.

People are actually having conversations with their devices instead of entering a single, individual keyword.

Via Teodora Petkova 
 Voice search, concepts, entities, and audience. Search is changing.

#seofornow   

Originally shared by Teodora Petkova

Voice search, categorizing the web and persona driven keyword research

Jan-Willem Bobbink with an exhaustive report from 
#SMX London Day 1 on:

☐ The evolution of the queries in voice search
☐ Knowledge Graph and mobile search
☐ Informational retrieval by search engines
☐ (Scalable) Grouping and categorizing the web into topics
☐ Plain relationships vs. Topical relevance
☐ Customer life cycle, personas and keywords

h/t Aaron Bradley 
http://www.stateofdigital.com/keywords-dead-long-live-concepts-entities-audiences-smx-london-day-1/