Your Non-Technical Customer
Your Non-Technical Customer
David Kutcher
More on aligning technical details in context with real life customer needs.
#seofornow #schema
Originally shared by David Kutcher
While "semantic search" is very technical, there are many non-technical things you can do to augment your semantic search strategy
For some time now I've been talking about how you can use Schema markup, microformatting, as a way of providing additional semantic information to search engines about the data contained in your website (first article on the subject was in Jan '13). Schema markup provides additional contextual information about the data on the page, or the entity in general, assisting machines in understanding what is being discussed.
In a sense, this markup provides a bridge between Seeing the data and greater Understanding of the data. The focus here is on the search engine and giving greater understanding to the search engine entity, but in many ways this is just the first foundational step of your Semantic Search strategy.
While search engines often provide a significant amount of traffic (and business) to websites, it's important to remember that the Search Engine isn't the end user. The End User is the person behind the search, the person searching for an answer to their question. Our Semantic Search Strategy shouldn't be limited to machine learning, but instead be equally (or even more so!) focused on providing those semantic connections to our Audience, the human beings who are actually making the purchases, and geared towards providing the best response to fulfill their Intent.
There are many other tactics that you can employ beyond Schema markup, some of which are detailed in this article, that have the dual benefit of augmenting your semantic search profile from both a Human perspective as well as the normal Machine perspective.
Continue reading: http://www.confluentforms.com/2015/05/semantic-search-strategy.html
If you're on Inbound please consider upvoting it!: http://goo.gl/cuoHp3
Ping: David Amerland, Aaron Bradley
http://www.confluentforms.com/2015/05/semantic-search-strategy.html
David Kutcher
More on aligning technical details in context with real life customer needs.
#seofornow #schema
Originally shared by David Kutcher
While "semantic search" is very technical, there are many non-technical things you can do to augment your semantic search strategy
For some time now I've been talking about how you can use Schema markup, microformatting, as a way of providing additional semantic information to search engines about the data contained in your website (first article on the subject was in Jan '13). Schema markup provides additional contextual information about the data on the page, or the entity in general, assisting machines in understanding what is being discussed.
In a sense, this markup provides a bridge between Seeing the data and greater Understanding of the data. The focus here is on the search engine and giving greater understanding to the search engine entity, but in many ways this is just the first foundational step of your Semantic Search strategy.
While search engines often provide a significant amount of traffic (and business) to websites, it's important to remember that the Search Engine isn't the end user. The End User is the person behind the search, the person searching for an answer to their question. Our Semantic Search Strategy shouldn't be limited to machine learning, but instead be equally (or even more so!) focused on providing those semantic connections to our Audience, the human beings who are actually making the purchases, and geared towards providing the best response to fulfill their Intent.
There are many other tactics that you can employ beyond Schema markup, some of which are detailed in this article, that have the dual benefit of augmenting your semantic search profile from both a Human perspective as well as the normal Machine perspective.
Continue reading: http://www.confluentforms.com/2015/05/semantic-search-strategy.html
If you're on Inbound please consider upvoting it!: http://goo.gl/cuoHp3
Ping: David Amerland, Aaron Bradley
http://www.confluentforms.com/2015/05/semantic-search-strategy.html
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