Clicks and User Experience

Clicks and User Experience
H/T Teodora Petkova 
Sergio Redondo on the intent of your website.

The SEO should not be considered as a series of techniques to up our webpages in the SERPs, but as a discipline that seeks excellence in our website, looking for anything that gives it quality: great content, fast page load, good user experience across different devices ...

#webpresence   #userexperience  

Originally shared by Sergio Redondo

Today I would like to share some thoughts.

In recent weeks I'm seeing an increase of posts that take up the issue of the influence of clicks in the rankings, or whether CTR is a ranking factor or not.

All this avalanche of opinions leads me to think (again) about the importance that our website is built with our users in mind and trying to distance from 'more technical'  requirements.

Why do we want to position our site? Because, in addition to getting more visibility, higher positions in the SERPs give us more visits (ie, clicks) and, therefore, the possibility that our web conversions increase: benefits for our business or our personal brand.

In this quest for clicks, do we want a user to visit us (click) once or more? I'm sure all of you will say 'more'. What makes a user, seeing our snippet in Google, click on it again and again? This is what is on our website: our content, our design, easy to navigate, additional resources, etc.

The SEO should not be considered as a series of techniques to up our webpages in the SERPs, but as a discipline that seeks excellence in our website, looking for anything that gives it quality: great content, fast page load, good user experience across different devices ... In short, SEO searchs our website to be attractive, that adds value and generates confidence. If our website does not provide these features, do we really think that a user, after a first visit, will click back to our result? I bet he did'nt.

I don't know if CTR is a ranking factor or not, but I bet Google, probably the biggest data accumulator in history, considers this info.

So, if you want to increase your CTR, don't get obsessed with being first, second or third: worry about creating a unique experience for your users, fascinate them with your content, make them fall in love.

The rest will come.