FAQs as Buried Treasure
FAQs as Buried Treasure
Hidden benefits of SEO inside well designed, thoughtful FAQs.
As we've written before, fulfill their goal, then funnel them to fulfilling your goals for them. Nobody likes having sales messages pushed at them before they've been able to accomplish their task, so make sure you hold off on pushy techniques, but then make sure to build into the end of your answer a pathway towards your own goals.
And if you really want to get into it, David Kutcher and Oleg Moskalensky had a lively debate about FAQs in this hangout:
https://plus.google.com/u/0/events/csvocpm9907ovik646lbcs6g4po
#seofornow #faqs #writebetterFAQs #businessstrategy
Originally shared by David Kutcher
I have never thought so much about FAQs in my entire life
What started out on a bit of a whim, in an off-hand discussion with Oleg Moskalensky, has evolved. I can't get FAQs out of my brain. I see them everywhere.
And I see tons of missed opportunities.
They're like this relic from the past that, suddenly, seems to have new value and meaning in a different age. A greater purpose. A way to be useful again. And in many sites, rediscovering these relics and shining them up could lead to newfound treasures.
Read on: http://www.confluentforms.com/2015/08/faq-content-rich-semantic-search-value.html
H/T: David Amerland
http://www.confluentforms.com/2015/08/faq-content-rich-semantic-search-value.html
Hidden benefits of SEO inside well designed, thoughtful FAQs.
As we've written before, fulfill their goal, then funnel them to fulfilling your goals for them. Nobody likes having sales messages pushed at them before they've been able to accomplish their task, so make sure you hold off on pushy techniques, but then make sure to build into the end of your answer a pathway towards your own goals.
And if you really want to get into it, David Kutcher and Oleg Moskalensky had a lively debate about FAQs in this hangout:
https://plus.google.com/u/0/events/csvocpm9907ovik646lbcs6g4po
#seofornow #faqs #writebetterFAQs #businessstrategy
Originally shared by David Kutcher
I have never thought so much about FAQs in my entire life
What started out on a bit of a whim, in an off-hand discussion with Oleg Moskalensky, has evolved. I can't get FAQs out of my brain. I see them everywhere.
And I see tons of missed opportunities.
They're like this relic from the past that, suddenly, seems to have new value and meaning in a different age. A greater purpose. A way to be useful again. And in many sites, rediscovering these relics and shining them up could lead to newfound treasures.
Read on: http://www.confluentforms.com/2015/08/faq-content-rich-semantic-search-value.html
H/T: David Amerland
http://www.confluentforms.com/2015/08/faq-content-rich-semantic-search-value.html
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