Mark Traphagen On the evolution of Google+.

Mark Traphagen On the evolution of Google+.

A wise perspective on the past, present, and future of Google+.

You'll need to read almost to the end to see Mark's thoughts on what the future holds for marketers.

#googleplus  

Originally shared by Mark Traphagen

Will the New Google+ Focus Bring Success?
My latest for Marketing Land

In my latest Marketing Land column I cover the history of Google+ and look at its three ghosts (couldn't resist): The Ghost of Google+ Past (the Gundotra Vision), The Ghost of Google+ Present (the year following Gundotra's departure), and The Ghost of Google+ Future (the recently announced changes under new head Bradley Horowitz).

I give my take on why the recent changes have happened, add some speculation about what they might do with the new focus, and as always, give my opinion on what this means for marketers.

READ IT AT http://marketingland.com/new-google-plus-will-tighter-focus-lead-success-137129