H/T Oleg Moskalensky

H/T Oleg Moskalensky 
How do your site visitors feel when they arrive. Are you nudging them toward a positive trustworthy experience.

A very fun read.

Worked today on a proposal for a professional website that does not differentiate between patient and colleague material. That, too, is confusing. 

Make it clear where your visitor needs to go and when they arrive, make it clear what they need to do. Be gimmick averse and go for good nudges.

#UX   #websitedesign  
http://inbound.org/post/view/good-bad-nudges-a-layman-s-guide-to-good-ux?utm_source=InboundDotOrg

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