URL Mention- Same as link?

URL Mention- Same as link?
Stone Temple Consulting with a study examining the question. Read for the answer.

#seofornow  

Originally shared by Mark Traphagen

Does Google Treat URL Mentions Like Links?

A popular theory in the SEO community is that Google may sometimes treat a mention of a URL on a web page like a link, even if that URL is just text and not an actual hyperlink.

To find out we enlisted the help of our IMEC testing group. Click through and read the post below for Eric Enge's summary of what we discovered, as well as our complete methodology and full results.

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