Eric Enge on Content Effectiveness Optimization
Eric Enge on Content Effectiveness Optimization
Eric explains it like this: you have to think about what percentage of users are satisfied after landing on one of the key pages of your site.
Google may already be measuring content effectiveness and using it as a ranking signal, Eric says, or at least they should be.
Content effectiveness has a direct correlation to a search engine’s ability to return quality content. The greater percentage of satisfied searchers, the better Google is at doing its job. That’s why Eric believes Google is already measuring this in some way.
Delivering effective content is not only about what’s on the page, it’s also about what else is available on the site. For example, a piece of content should satisfy the primary needs of the searcher, but it also helps if it’s connected to resources to satisfy ancillary needs.
#contenteffectiveness
https://www.youtube.com/watch?v=VaZ3QqnPK98
Eric explains it like this: you have to think about what percentage of users are satisfied after landing on one of the key pages of your site.
Google may already be measuring content effectiveness and using it as a ranking signal, Eric says, or at least they should be.
Content effectiveness has a direct correlation to a search engine’s ability to return quality content. The greater percentage of satisfied searchers, the better Google is at doing its job. That’s why Eric believes Google is already measuring this in some way.
Delivering effective content is not only about what’s on the page, it’s also about what else is available on the site. For example, a piece of content should satisfy the primary needs of the searcher, but it also helps if it’s connected to resources to satisfy ancillary needs.
#contenteffectiveness
https://www.youtube.com/watch?v=VaZ3QqnPK98
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