Content Excellence
Content Excellence
Rand Fishkin calls it 10x Content
So you've done a good job and produced great content.
Now it's time to check that content to assure that it is not just great but excellent.
What question being answered
User experience
Detail and Thoroughness
Visuals
Quality of writing
Information and data elements
What’s missing?
Check it against your competitors and measure where your content stands.
Excellent 10x strategy from Rand.
#seofornow #semanticwriting
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
Rand Fishkin calls it 10x Content
So you've done a good job and produced great content.
Now it's time to check that content to assure that it is not just great but excellent.
What question being answered
User experience
Detail and Thoroughness
Visuals
Quality of writing
Information and data elements
What’s missing?
Check it against your competitors and measure where your content stands.
Excellent 10x strategy from Rand.
#seofornow #semanticwriting
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
Excellent filtering process Zara Altair but with CISE I do that at the start ';D)
ReplyDeleteI'm talking about the CISE Blueprint app here.
Then you can see exactly what their #blueprint is conveying conceptually and then it's easier to compare maps to isolate any conceptual gaps at the beginning rather than last thing
Heck, for some of us it's hard enough to create really good content! This is kind of inspiring, but it also makes it sound like there's no point in creating content unless it's top-of-the-world-awesome-crazy-good, whatever. Really?
ReplyDeleteI'm sorry, but lots of people building content on the Web don't have whole teams of people to do research like that. I'm the President, CEO, dentist, and content creator for my website. How am I supposed to to anything like this and still have time for my wife and kids and dog and a bit of a life?
I get what Rand Fishkin is saying, but for huge numbers of content creators like me, this is pie-in-the-sky talk.
Thank You Zara Altair :) for sharing .. WOW
ReplyDeleteRand Fishkin knocked it out of the PARK on this one
Charles Payet I know it feels daunting. On the other hand, the bottom line guideline for any content is to be you. There are thousands of dentists out there, but you have your own unique style and story to tell. Go with that and forget being intimidated. :)
ReplyDeletePeter Hatherley Guess where I'm going in the presentation. :)
ReplyDeleteI'll check out this WBF too, Zara Altair. Nice catch (I hope). ☺
ReplyDeleteFor God's sake. Clickbait. My hopes for the SEO industry just nose-dived. "Let's go create 10x content"
ReplyDeleteUm,like, yeah - I'm waiting.
Jason Darrell It's a MOZ trait. Private conversation coming soon. :)
ReplyDelete