Jason Darrell the shining diamond of web copywriting answers a question about quality content.
Jason Darrell the shining diamond of web copywriting answers a question about quality content.
One-visit conversions (without trust) are as rare as rocking horse poop
Don't expect miracles. Talk to your site visitor as a person and write well.
#seofornow #webcopywriting
Originally shared by Jason Darrell
Don't give visitors the hump by sending them to your site only for them to find your content landscape a desert
https://www.quora.com/What-are-the-ways-of-driving-traffic-to-my-website-through-social-media-in-spite-of-having-not-that-interesting-content/answer/Jason-Darrell
One-visit conversions (without trust) are as rare as rocking horse poop
Don't expect miracles. Talk to your site visitor as a person and write well.
#seofornow #webcopywriting
Originally shared by Jason Darrell
Don't give visitors the hump by sending them to your site only for them to find your content landscape a desert
https://www.quora.com/What-are-the-ways-of-driving-traffic-to-my-website-through-social-media-in-spite-of-having-not-that-interesting-content/answer/Jason-Darrell
Now that we're over the hump, they need to actually find what they're looking for and simplicity and content layout play a huge part in that Zara Altair Jason Darrell
ReplyDeletePeter Hatherley Clarity, simplicity in revealing the thought.
ReplyDeleteOf all the quotes you coulda pulled out there, Zara Altair - "rocking horse poop" - love it! ☺
ReplyDelete"The Shining Diamond of Web Copywriting" - can I use that, Zara? Pretty awesome yourself.
And I think you've hit on a point that many people are missing, Peter Hatherley.
Our content doesn't need to be "10x" anything. The guys over at Moz - man, they're barking up the wrong tree with that WBF.
You're gonna have people studying all over to improve grammar and style and everything because of that article.
All they have to do - as Zara replied - is make things clear. Crystal clear.
Provide answers in your content to a relevant audience - one that you've nurtured or are prospecting with your solutions - and make sure you use knowledge triples, concise sentences that disambiguate any meaning and a UFO - User-Friendly Outlay - and you're ¾ of the way there.
Good to hear from you both, anyway. I've been so away from social this last 6 months. It's been a trying year. Hope to be back in 2016. It's going to be an exciting time, especially in Search. Hold onto your hats; Google's a-comin' for ya!
Jason Darrell So glad to see you back!!!!
ReplyDeleteYou have total permission to use shining diamond if I can use UFO with my clients. Often my first response with web designers is "take all that stuff away. Where do you want the page visitor to focus? You do this, this, this and this, oh, and that too all on one page?"
It's been a learning curve for me because when I first started having less technical and design knowledge than Shakespeare had Latin and Greek I was hesitant to comment. I'm getting bolder, especially since reading your forthright replies on Quora. Now, if I could borrow some of that sense of humour...
rocking horse poop forever in my vocabulary.
UFO's all yours, Zara Altair - permission for take off granted :)
ReplyDeleteHovering now.:) Thank you!
ReplyDeleteUnidentifiable rocking horse poop? Jason Darrell Zara Altair
ReplyDeletePeter Hatherley :)
ReplyDeleteOr, perhaps Peter Hatherley,
ReplyDelete"Close Encounters of the Turd Kind"?
Zara Altair - you may want to consider closing this thread for comments now. ;)