Schema
Schema
A brief history of schema and its structural growth and application.
Don't wait for RankBrain to find everything, help search engines find your content, to direct the right visitors to your site.
H/T Bill Slawski Via Aaron Bradley
Originally shared by Aaron Bradley
"Big data makes common schemas even more necessary"
In this major article on schema.org authors @103881507406395947454 and @108363728773973627360 of Google and @104450472974192374344 discuss the background, goals, evolution, adoption and future of the vocabulary.
Among the topics covered in this 5,500 word document:
* Work on domain-independent standards for structured data pre-schema.org
* The use and adoption of schema.org since its launch in 2011
* Design decisions taken by schema.org, including its approach to syntax, polymorphism, entity references and incremental complexity
* The schema.org extension model
* Lessons learned to date
This is the most in-depth (but still very accessible) treatment of schema.org to date from those working on the initiative. A big +1 to what is an early Christmas present to for those of us with an active interest in the vocabulary.
#schemaorg #structureddata
http://queue.acm.org/detail.cfm?id=2857276
A brief history of schema and its structural growth and application.
Don't wait for RankBrain to find everything, help search engines find your content, to direct the right visitors to your site.
H/T Bill Slawski Via Aaron Bradley
Originally shared by Aaron Bradley
"Big data makes common schemas even more necessary"
In this major article on schema.org authors @103881507406395947454 and @108363728773973627360 of Google and @104450472974192374344 discuss the background, goals, evolution, adoption and future of the vocabulary.
Among the topics covered in this 5,500 word document:
* Work on domain-independent standards for structured data pre-schema.org
* The use and adoption of schema.org since its launch in 2011
* Design decisions taken by schema.org, including its approach to syntax, polymorphism, entity references and incremental complexity
* The schema.org extension model
* Lessons learned to date
This is the most in-depth (but still very accessible) treatment of schema.org to date from those working on the initiative. A big +1 to what is an early Christmas present to for those of us with an active interest in the vocabulary.
#schemaorg #structureddata
http://queue.acm.org/detail.cfm?id=2857276
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