What Does Being Exceptional Require?

What Does Being Exceptional Require?
David Amerland on content and being exceptional...in your own unique way. 
David keeps saying Be Yourself and he does it here too.
An important read for anyone who creates content.

#contentcreation   #writing  #seofornow

http://davidamerland.com/seo-tips/1057-the-content-creation-trap-and-how-to-avoid-it.html