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Going viral is not the key to actually reaching customers who need your product or service. On the other hand, if you say what everyone else in your industry says, how do you differentiate your business.
Strong and wise thoughts from Randy Milanovic
#seofornow #contentcreation #webpresence
Originally shared by Zara Altair
Content For Customers
Randy Milanovic of KAYAK Online Marketing with strategic advice on creating unique content that works for site visitors.
Smart marketers, though, navigate this challenge by creating content based on key buyer and influencer personas. They recognize that general information and ideas are everywhere, and so give readers something that’s specifically applicable to them, and their specific situations. By doing so, they may not be able to create ideas that are “viral” in the sense of attracting enormous of views, but they do connect with fans, followers and connections in a more meaningful way.
#webpresence #seofornow #contentcreation
http://www.kayakonlinemarketing.com/blog/is-content-shock-real?utm_campaign=Blog+Subscription&utm_source=hs_email&utm_medium=email&utm_content=25301530&_hsenc=p2ANqtz--r9-jPilZthzj04cq6RcIQuq8SIgCVHS6_qkUGoU0Bn3bUDQOSU-NP87yqB5c7NaS_o1jB7Z1zC4xQaLsQvz1CUFC50w&_hsmi=25301530
Going viral is not the key to actually reaching customers who need your product or service. On the other hand, if you say what everyone else in your industry says, how do you differentiate your business.
Strong and wise thoughts from Randy Milanovic
#seofornow #contentcreation #webpresence
Originally shared by Zara Altair
Content For Customers
Randy Milanovic of KAYAK Online Marketing with strategic advice on creating unique content that works for site visitors.
Smart marketers, though, navigate this challenge by creating content based on key buyer and influencer personas. They recognize that general information and ideas are everywhere, and so give readers something that’s specifically applicable to them, and their specific situations. By doing so, they may not be able to create ideas that are “viral” in the sense of attracting enormous of views, but they do connect with fans, followers and connections in a more meaningful way.
#webpresence #seofornow #contentcreation
http://www.kayakonlinemarketing.com/blog/is-content-shock-real?utm_campaign=Blog+Subscription&utm_source=hs_email&utm_medium=email&utm_content=25301530&_hsenc=p2ANqtz--r9-jPilZthzj04cq6RcIQuq8SIgCVHS6_qkUGoU0Bn3bUDQOSU-NP87yqB5c7NaS_o1jB7Z1zC4xQaLsQvz1CUFC50w&_hsmi=25301530
I would relate to this as #Content4Context creation...
ReplyDeleteHart GA Yep.
ReplyDeleteRandy Milanovic :)
ReplyDeleteRandy Milanovic a direct #hashtag conflict with the Chelsea Football Club mind the hooliganism >> https://goo.gl/0fIDIk
ReplyDelete/smirk
Ah, learning every day.
ReplyDelete