This client is number one on Trip Advisor for his service but is looking to increase organic search.
This client is number one on Trip Advisor for his service but is looking to increase organic search. We first dismissed the idea of being like the competitors and then focused on the unique offerings of the private tour service.
With that in mind we changed the focus of the text for all the offered tours to emphasize the dynamic nature of creating a private tour.
In addition to that, I clarified the sequence of tour events. Using CISE http://goo.gl/2m1wme and information within the text, I created metadata for each of the 22 pages.
With that in mind we changed the focus of the text for all the offered tours to emphasize the dynamic nature of creating a private tour.
In addition to that, I clarified the sequence of tour events. Using CISE http://goo.gl/2m1wme and information within the text, I created metadata for each of the 22 pages.
The 'After' is so much more aesthetically enticing for the reader, Zara Altair. And that's before you consider the greater sense a search indexer will make of the edit.
ReplyDeleteAnd great use of Peter Hatherley's #CISE - with topicality becoming so important, the supporting concepts Peter's search engine pulls in can only strengthen the overall article.
Top, top job!
Jason Darrell Thanks. Because, that's what I do for folks. :)
ReplyDelete