Analysis, Copywriting, Web Presence
Analysis, Copywriting, Web Presence
Copywriters as consultants. I find this is true when working with clients. Tweaking words, tweaking phrases, staying on point. Getting results.
The best copywriters aren’t just writing — they are acting as consultants to their clients (or in-house teams) on how to test and tweak language in order to improve their results. What was once mostly art is now equal parts science.
To help clients isolate the best key concepts and work with words I recommend CISE
http://goo.gl/tEJTtD
as a tool to isolate entities, enhance concepts, and, as a result, rank higher.
Not that high ranking gets the results, but by using the concepts that resonate with your business and isolating the words that get site visitor response, businesses can better find the site visitors that want what the business offers.
H/T Peter Hatherley
#seofornow #copywriting
Originally shared by Google Analytics
Copywriters need to be fluent in measurement just the same as analysts & marketing managers. Discover why, plus how to bring them into your processes in our advocate Adam Singer's monthly column on ClickZ.
https://www.clickz.com/2016/02/25/why-modern-copywriters-must-be-fluent-in-analytics
Copywriters as consultants. I find this is true when working with clients. Tweaking words, tweaking phrases, staying on point. Getting results.
The best copywriters aren’t just writing — they are acting as consultants to their clients (or in-house teams) on how to test and tweak language in order to improve their results. What was once mostly art is now equal parts science.
To help clients isolate the best key concepts and work with words I recommend CISE
http://goo.gl/tEJTtD
as a tool to isolate entities, enhance concepts, and, as a result, rank higher.
Not that high ranking gets the results, but by using the concepts that resonate with your business and isolating the words that get site visitor response, businesses can better find the site visitors that want what the business offers.
H/T Peter Hatherley
#seofornow #copywriting
Originally shared by Google Analytics
Copywriters need to be fluent in measurement just the same as analysts & marketing managers. Discover why, plus how to bring them into your processes in our advocate Adam Singer's monthly column on ClickZ.
https://www.clickz.com/2016/02/25/why-modern-copywriters-must-be-fluent-in-analytics
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