Content Groupings
Content Groupings
Addition focus from David Kutcher
Using these Groupings (or Content Silos), which are easy to set up, you'll be able to cross-compare groups of content, or dig within a group to see how individual pieces are performing against their siblings.
Great way to gather information on how your content is working based on your parameters.
#googleanalytics #contentmarketing
Originally shared by David Kutcher
Are you a content creator that writes on a number of different topics? Is one group of content outperforming others? - Welcome to Content Groupings in Google Analytics
While this is a reshare of my post from yesterday, rather than focusing on the Buyer Persona aspect of that post, there is a ton of value to be gained by using Content Groupings in Google Analytics in your #ContentMarketing and #ContentStrategy .
Using these Groupings (or Content Silos), which are easy to set up, you'll be able to cross-compare groups of content, or dig within a group to see how individual pieces are performing against their siblings.
Read on to learn more: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
Addition focus from David Kutcher
Using these Groupings (or Content Silos), which are easy to set up, you'll be able to cross-compare groups of content, or dig within a group to see how individual pieces are performing against their siblings.
Great way to gather information on how your content is working based on your parameters.
#googleanalytics #contentmarketing
Originally shared by David Kutcher
Are you a content creator that writes on a number of different topics? Is one group of content outperforming others? - Welcome to Content Groupings in Google Analytics
While this is a reshare of my post from yesterday, rather than focusing on the Buyer Persona aspect of that post, there is a ton of value to be gained by using Content Groupings in Google Analytics in your #ContentMarketing and #ContentStrategy .
Using these Groupings (or Content Silos), which are easy to set up, you'll be able to cross-compare groups of content, or dig within a group to see how individual pieces are performing against their siblings.
Read on to learn more: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
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