House of Content

House of Content
Teodora Petkova describes welcoming readers into your business in terms of relationship.

Echoes of the wonderful post by Bruce Marko _Welcome to my House_
https://plus.google.com/+BruceMarko/posts/CYqbE3J2XDk

#semanticwriting   #seofornow  

Originally shared by Teodora Petkova

Building a house of content to invite your customers readers

I am so excited to be joining Zara Altair and David Amerland in a webinar The Secret Hiding at the Heart of SEO (http://goo.gl/lK5wBv) that I couldn’t help but put this feeling into words and share some preliminary notes on web content and the secret of writing.

Thinking about what could be that master key to unlocking the door to content writing that matters, the shortest advice that comes to mind is: Think readership, not eyeballs.

Your readers
Reader is an important word. It is that framing that will put you on the right track to pieces that win hearts and minds, and most importantly serve. With that perception - of the customer or the prospect as a reader and a follower, writing becomes being of service, being entertaining and useful.

Your network of related concepts
Web writing is about building a house of content. For that to happen you need to think about your business as a network of concepts in relationships. In a recent presentation at SMX West Conference - How Google Works: A Ranking Engineer's Perspective (https://goo.gl/QLfUkK) Paul Haar shared two key to ranking metrics: relevance and quality. For a website to rank well in the first place it has to “usefully answer the user’s question”. To use words from the digital marketing lingo, the secret to writing content that matters is topical relevance. In the words of a Semantic Web enthusiast, topical relevance is nothing else but mimicking the semantic networks of our brains.

Your house of content
When you decide on the most important concepts that describe you and the things that you do, you can start building a house of content to invite users readers in. What premises will you build of these words? Where’s will be the library, where will you meet your guests? How will you entertain them? How will you make yourself of service? What will you do to become the best host in your domain?

The surroundings of this house
Don’t forget that your house might be on your website, but its surroundings are not less important - your website is not the only place your readers will meet you, they will also be meeting you, walking around apps, social media, readily available answers in the SERP.

There’s a lot more to these notes but I will leave it for March 31, when I hope you can join us in the webinar organized and hosted by Anton Shulke.

Image found (via search :)) at: http://www.axylo.com/english/blog/