Know how your content performs

Know how your content performs
David Kutcher explains content groupings in Google Analytics.

Know your content. Know your business.

Definite best practice advice.

#googleanalytics  

Originally shared by David Kutcher

If you're not yet using Content Groupings in Google Analytics you're missing a large piece of the picture 

Content within your website is often targeted towards different audiences (Buyer Personas: http://goo.gl/ylq4bh) or has different focuses. Looking at your content within Google Analytics will by default having you look at your content in aggregate, by individual url, or perhaps in aggregate separated by segments.

But those views don't give you a good picture of how groupings of your content, or content targeted towards specific audiences, are performing. Without content grouping, you'll missing a large part of the picture.

For example, in the attached picture, I can see how some groupings are vastly outperforming others in search traffic, but the inverse is true when it comes to those same groupings and social traffic. Those groupings might also have a vastly different conversion rate (by channel), or any other of a number of nuances. Nuances that you'd be blind to.

Take the time to learn more about content groupings, aligning them to buyer personas, and getting more insight into your content and traffic: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html