The RankBrain Infographic

The RankBrain Infographic
Moving with impact from
John Dietrich at Stone Temple Consulting 

#seofornow  

Originally shared by John Dietrich

The RankBrain infographic, in motion

Recently, +Stone Temple Consulting released the definitive RankBrain study. This study looked at how well Google's new machine learning algorithm, was able to understand more complex queries.

For example, the differences in how a pre-RankBrain Google would have understood a query like "The Office" are telling. Before RankBrain, Google would have dropped a stop word like "the" from the query and simply returned results for "office".

As humans, we understand that the "the" in that query, makes a huge difference (as does the capitalization of the words) so we would easily see this referring to the TV show called The Office. Now, RankBrain gives Google the ability to understand the full context and meaning of a query like "The Office" and returns results for the TV show.

Read the full study here: https://www.stonetemple.com/rankbrain-a-study-to-measure-its-impact/ and see the full infographic here: https://www.stonetemple.com/wp-content/uploads/2016/03/rankbrain-infographic-version-2-1.png

Also, Mark Traphagen I'm curious what you think of my turning this infographic into a GIF, for better shareability on G+ :)