A Good Writer Will Bring Expertise, Authority, and Trust (EAT) to Your Content

A Good Writer Will Bring Expertise, Authority, and Trust (EAT) to Your Content
The world's biggest search engine Google recommends hiring writers to give your expertise the authority and trustworthiness it deserves.

Straight from Google’s 160-page Search Quality Evaluator Guidelines the guidance recommends hiring a writer to craft your content.

any topic, in any industry is worthy of expert writers, i.e. it’s not enough have an intern writing the content for your business.

H/T Laura Crest 

#contentwriting  

Originally shared by Tadeusz Szewczyk (Tad Chef)

Google Wants Your Best Content
"E-A-T (expertise, authority, trustworthiness) is Google’s acronym for what exactly makes up a high-quality page."
https://www.m2bespoke.co.uk/blog/hire-expert-writers-says-google/

Comments

  1. Thanks for sharing, Zara Altair -- and ultimately, thanks to Tadeusz Szewczyk for bringing this article to my attention. :)

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  2. Laura Crest Yes, it is a great article.

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  3. Thanks Laura Crest but Sharni-Marie Barney has unearthed it originally! Thus the kudos goes to her. :-)

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  4. Thanks for resharing Zara Altair! Make sure not to write just for Google though! They sure want to EAT your content. It's also called "free lunch".

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  5. Tadeusz Szewczyk Google cooks up content. :)

    ReplyDelete

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