AMP and Instant Articles
AMP and Instant Articles
How instant access can change your audience and their reactions.
Thanks to Eli Fennell
Originally shared by Eli Fennell
Rethinking AMP and Instant Articles: Signalling Theory & Audience Segmentation
This is the year that the Mobile web goes 'Instant', with new Mobile web standards like Accelerated Mobile Pages (AMP), Facebook Instant Articles, and even an equivalent standard for Apple News.
Of course, it won't get there without a price being paid: these new standards forego many of the bells and whistles of traditional web pages in order to achieve this laudable goal of Near Zero Load Time, and empowers service providers like Google, Twitter, Facebook, and Apple to act as content hosts.
These facts have made this somewhat controversial, with many website owners and developers concerned that these new standards will put them at the mercy of these companies while narrowing their range of design options.
I believe this is a mistaken perspective, however, as I explain in the following article, that these new standards need to be understood contextually, as both 'signals' to service providers that a given piece of content will be very fast-loading, and as a means of segmenting audiences viewing the selfsame web content from within different browsing contexts, between those who need and would benefit from the full and dynamic website experience and those who just want to quickly consume a piece of web content and then return quickly and smoothly to their Stream, News Feed, Search Results, etc..., and without surpassing their data caps in the process.
The needs and expectations of Mobile users and PC users, and even Mobile users in different contexts, can vary significantly, and it is ultimately good for everyone, site users, owners, and developers alike, if these differences are recognized and adjustments made for the different types of users and contexts. These new fast-loading Mobile web standards are one way to begin to solve and address these issues.
#AMP #InstantArticles
http://elifennell.com/rethinking-amp-instant-articles-signalling-segmentation/
How instant access can change your audience and their reactions.
Thanks to Eli Fennell
Originally shared by Eli Fennell
Rethinking AMP and Instant Articles: Signalling Theory & Audience Segmentation
This is the year that the Mobile web goes 'Instant', with new Mobile web standards like Accelerated Mobile Pages (AMP), Facebook Instant Articles, and even an equivalent standard for Apple News.
Of course, it won't get there without a price being paid: these new standards forego many of the bells and whistles of traditional web pages in order to achieve this laudable goal of Near Zero Load Time, and empowers service providers like Google, Twitter, Facebook, and Apple to act as content hosts.
These facts have made this somewhat controversial, with many website owners and developers concerned that these new standards will put them at the mercy of these companies while narrowing their range of design options.
I believe this is a mistaken perspective, however, as I explain in the following article, that these new standards need to be understood contextually, as both 'signals' to service providers that a given piece of content will be very fast-loading, and as a means of segmenting audiences viewing the selfsame web content from within different browsing contexts, between those who need and would benefit from the full and dynamic website experience and those who just want to quickly consume a piece of web content and then return quickly and smoothly to their Stream, News Feed, Search Results, etc..., and without surpassing their data caps in the process.
The needs and expectations of Mobile users and PC users, and even Mobile users in different contexts, can vary significantly, and it is ultimately good for everyone, site users, owners, and developers alike, if these differences are recognized and adjustments made for the different types of users and contexts. These new fast-loading Mobile web standards are one way to begin to solve and address these issues.
#AMP #InstantArticles
http://elifennell.com/rethinking-amp-instant-articles-signalling-segmentation/
#ilearnedsomething
ReplyDeleteRandy Milanovic :) So did I.
ReplyDeleteEli Fennell This is the first article that really helped me understand! Thank you so much.
ReplyDelete