Attribution: The Philosopher's Stone for Content
Attribution: The Philosopher's Stone for Content
David Kutcher walks you through.
Originally shared by David Kutcher
If you're a content marketer and aren't using UTM encoding for all of your link shares to social media and elsewhere, you need to read this
I get it, UTM codes can be confusing, a pain in the butt to use, and even when you remember to use them you probably aren't sure what to look for when it comes back to Google Analytics.
I get it, I really do.
UTM codes will enable you to see:
where are they coming from,
where are the most profitable coming from, and
which messages/campaigns are having the greatest impact?
Seems valuable, right?
So here's what we've done.
1) read our blog post to get more information about UTM codes and how to use them: http://goo.gl/ETb8iJ
2) install our handy-dandy new UTM-creating Chrome browser extension (free!): https://goo.gl/yZtcTS
3) add our introductory Google Analytics dashboard to your Analytics, which will give you a start for seeing the results of your campaigns: https://goo.gl/qCQYpb
Really quick, really easy, our goal is to help you make UTM encoding part of your normal process without adding overhead. Not only that, but we want to see you able to track the results and start getting actionable intelligence.
Have questions? Just ask.
David Kutcher walks you through.
Originally shared by David Kutcher
If you're a content marketer and aren't using UTM encoding for all of your link shares to social media and elsewhere, you need to read this
I get it, UTM codes can be confusing, a pain in the butt to use, and even when you remember to use them you probably aren't sure what to look for when it comes back to Google Analytics.
I get it, I really do.
UTM codes will enable you to see:
where are they coming from,
where are the most profitable coming from, and
which messages/campaigns are having the greatest impact?
Seems valuable, right?
So here's what we've done.
1) read our blog post to get more information about UTM codes and how to use them: http://goo.gl/ETb8iJ
2) install our handy-dandy new UTM-creating Chrome browser extension (free!): https://goo.gl/yZtcTS
3) add our introductory Google Analytics dashboard to your Analytics, which will give you a start for seeing the results of your campaigns: https://goo.gl/qCQYpb
Really quick, really easy, our goal is to help you make UTM encoding part of your normal process without adding overhead. Not only that, but we want to see you able to track the results and start getting actionable intelligence.
Have questions? Just ask.
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