Intent Trumps Demographics
Intent Trumps Demographics
The moment is now when people search for answers on mobile devices. Google calls these micro-moments.
Addressing needs of specific search queries beats demographics in these searches.
As Randy Milanovic says, you already knew that.
For quick way to find how to address micro-moments go to Google Trends. Enter your primary keyword (the most important aspect of your business). Trends will tell you if the trend for your brand is rising or falling.
More importantly, Trends will show you the top related keywords.
Use those keywords in pages and articles to boost your recognition to reach the people who are searching now.
#searchintent #googletrends #keywordresearch
Originally shared by Randy Milanovic
Intent trumps demographics. But of course you already new that, right?
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html
The moment is now when people search for answers on mobile devices. Google calls these micro-moments.
Addressing needs of specific search queries beats demographics in these searches.
As Randy Milanovic says, you already knew that.
For quick way to find how to address micro-moments go to Google Trends. Enter your primary keyword (the most important aspect of your business). Trends will tell you if the trend for your brand is rising or falling.
More importantly, Trends will show you the top related keywords.
Use those keywords in pages and articles to boost your recognition to reach the people who are searching now.
#searchintent #googletrends #keywordresearch
Originally shared by Randy Milanovic
Intent trumps demographics. But of course you already new that, right?
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html
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