Multiple Personality Reorder

Multiple Personality Reorder
Randy Milanovic is a strategic thinker in web design. Don't miss this talk on addressing two personae on your website.
June 14
#Free Register now at: http://buff.ly/1NWo0A8

#websitedesign   #contentstrategy  

Originally shared by KAYAK Online Marketing

Multiple Personality Reorder:
Designing web pages for dual personas

Often, traditional marketing is focused on a single target audience – either the researcher or the decision maker, where target audiences are loosely defined and focused on demographics rather than psychographics.

In today’s always online marketing world, the reality is that you need to create one-on-one connections with both researchers and decision makers, and you need to do it in a way that includes the type of information each is looking for, in a way that works for how they consume information.

Join us June 14th as we explore how to do a better job when developing key personas (for complex buyer journeys), and designing your web pages for them.

This webinar is for SMB marketers with products or services requiring a consultative selling approach.

Webinar includes Persona Development Worksheet and access to KAYAK Online Marketing's persona identification tool.

#FREE Register now at: http://buff.ly/1NWo0A8