The Layers of Universal Search

The Layers of Universal Search

Complexities explained.

_To take advantage of its power and gain greater visibility here’s a list of activities you should keep in mind:

Create content that reflects your expertise
Establish your authority by creating content depth
Use hashtags to mark content
Employ structured data
Create ontologies_

#sematicsearch  

Originally shared by David Amerland

Getting to the Core of Search

With machinelearning and Google's Rankbrain playing a key role in search this is now more pertinent than ever.
http://davidamerland.com/seo-tips/1013-understanding-some-of-the-complexities-of-semantic-search.html