Track Your Content Performance
Track Your Content Performance
If you haven't set up Content Groups in Google Analytics, this article will guide you on set up and how to use.
David Kutcher once again drilling down.
#googleanalytics #googleanalyticsgroups
Originally shared by David Kutcher
Remember Content Groupings in Google Analytics? I bet you're still not using them...
Perhaps this blog post and blab I did with Erin Robbins O'Brien changes your mind, or gives you some good thoughts to chew on.
"Measuring the success of content marketing efforts is too difficult, time consuming, and ineffective at the individual content level. Instead, track content performance and understand the efficacy of your marketing efforts by creating content groups. Content groups can be created to reflect how you need to understand your audiences, messages, content types, marketing channels, and how your content is actually performing and contributing to your goals."
For more information on how to use Content Groupings in Analytics please visit our blog post: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
http://www.ginzametrics.com/blog/use-content-grouping-to-track-content-performance/
If you haven't set up Content Groups in Google Analytics, this article will guide you on set up and how to use.
David Kutcher once again drilling down.
#googleanalytics #googleanalyticsgroups
Originally shared by David Kutcher
Remember Content Groupings in Google Analytics? I bet you're still not using them...
Perhaps this blog post and blab I did with Erin Robbins O'Brien changes your mind, or gives you some good thoughts to chew on.
"Measuring the success of content marketing efforts is too difficult, time consuming, and ineffective at the individual content level. Instead, track content performance and understand the efficacy of your marketing efforts by creating content groups. Content groups can be created to reflect how you need to understand your audiences, messages, content types, marketing channels, and how your content is actually performing and contributing to your goals."
For more information on how to use Content Groupings in Analytics please visit our blog post: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
http://www.ginzametrics.com/blog/use-content-grouping-to-track-content-performance/
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