Marketing Measures

Marketing Measures
Know what measurements you need to know and know what you measure.

Straight from Google Analytics 

h/t David Amerland 

#seofornow   #analytics  

Originally shared by David Amerland

Know What You Measure and Measure What You Need To Know

"Lay your measurement foundation first—before you dive into the creative work..." Google is rightly asking for a mindshift here. With semantic technologies at work older metrics no longer matter or, indeed, make a lot of sense. http://goo.gl/hKRFP8