What happens if you stop blogging?

What happens if you stop blogging?
Robert Ryan was brave enough to conduct an experiment. He stopped blogging for six months.

His results were proof positive that fresh content matters.
_They key results from the experiment are:
Site Traffic: Down 32%
Organic Traffic: Down 42%
Contact Page Views: Down 15%
Conversions: Down 28%
Rankings: Drop from 1st to 6th for main keyword_

These results don't mean stuffing your site with content, but consistently putting out content, say at least twice a month. David Kutcher wrote an excellent article on maintaining content in a strategic manner. https://goo.gl/MU1zyw
In your content strategy, I don't think it's enough to plan your content calendar and variation by subject, but also lifespan; finding a mix of different types of content that can play off each other, feed each other, and create long-lasting traffic patterns.

The bottom line is don't stop.

#semanticwriting   #contentstrategy  

Originally shared by Robert Ryan

The No-Blogging Experiment Is Over
..find out what happens to your site when you don't blog!..

Have you ever wanted to stop blogging or thought that it was just a waste of time? Well, I've taken one for the team to see what happens your site when you stop blogging. I didn't post any new content to the site for 251 days and then took stock on #independeceday to see how no blogging impacted site traffic, rankings and business.

You can read the full post here: http://robertryan.ie/the-no-blogging-experiment-is-over/

They key results from the experiment are:
Site Traffic: Down 32%
Organic Traffic: Down 42%
Contact Page Views: Down 15%
Conversions: Down 28%
Rankings: Drop from 1st to 6th for main keyword

This experiment flies in the face of everything I tell clients and that I've learned from blog heroes like Mike Allton, martin shervington, Dustin W. Stout, Mark Traphagen, Wade Harman & co but wanted to see, first hand, if not blogging would impact things..

And, unsurprisingly, it did.
You can read the full post here: http://robertryan.ie/the-no-blogging-experiment-is-over/

So, now that this experiment has ended it's time for another to start as the march to top of the rankings and to recoup the lost traffic begins.. More on that as it unfolds!

Have you ever wanted to stop blogging? After not blogging for 251 days, and seeing how it has impacted the site, I'm doubling down on my beating of the drum about blogging but would love to hear your thoughts so do chime in!

If you have a business, and you have a website, you should have a blog section which gets new, relevant content added to it at least once a week, blogging > not blogging.

#blogging #bloggingtips #onlinemarketing #socialmedia #socialmediamarketing #seo #blogger #wordpress   #infographic  

P.S. big shout out and thanks to Elena Montes Casado for the graphics..