What Really Matters on Mobile

What Really Matters on Mobile
David Kutcher with wise words on making the mobile experience work for customers.

When it comes to performance on mobile, speed is important but not the greatest factor

I'm amazed at how incorrect this story's headline is. Yes, speed matters greatly when it comes to your mobile site's performance. But Google identifies the real culprit, and guess what: it is Usability.

"We found that the number of elements on a page was the greatest predictor of conversions."

Pages with fewer elements, which also indirectly affects load time, performed better.

Keeping a simple, highly focused and fast user experience on mobile leads to conversions.

Experience matters, especially on mobile and small devices.

#seofornow   #mobileexperience   #mobiledesign  

Originally shared by David Kutcher

When it comes to performance on mobile, speed is important but not the greatest factor

I'm amazed at how incorrect this story's headline is. Yes, speed matters greatly when it comes to your mobile site's performance. But Google identifies the real culprit, and guess what: it is Usability.

"We found that the number of elements on a page was the greatest predictor of conversions."

Pages with fewer elements, which also indirectly affects load time, performed better.

Keeping a simple, highly focused and fast user experience on mobile leads to conversions.

Experience matters, especially on mobile and small devices.
https://www.thinkwithgoogle.com/articles/mobile-page-speed-load-time.html

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